A coastal apparel concept connecting a physical brand activation with direct mail and digital storytelling.

Inspired by life near the water, the study brings apparel, a paddleboard experience, and campaign content together to show how a brand can invite participation and extend its presence beyond the event.

What this showcases:

• Brand identity and creative direction
• Experiential display and graphics
• Direct mail integration
• AI-assisted imagery and video

Created for Media Horizons as an original concept study.